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Top 10 CRM Tools & Software For Media Agencies

Top 10 CRM Tools & Software For Media Agencies – Every agency has its own unique needs when it comes to CRM. In this article, we will learn how to choose the best CRM that is suitable for all the requirements of an agency and also explore the top 10 CRMs for Media agencies and their features. 

Whether it is to manage your clients or their leads, CRM software is an essential part of any agency’s workflow. To learn about the top 10 CRM software and its features, Stay Tuned!

Benefits of CRM Software for Agencies

CRM benefits the market and media agencies because it provides various advantages. Some of them are: 

  1. Customer service – A powerful CRM can take your customer service one step forward by analyzing incoming customer complaints and providing more effective customer support.
  2. Increase collaboration – the major benefit of CRM software is that it helps to improve collaboration throughout the entire internal process.
  3. Automated messaging – By implementing CRM software, you get results in enhanced communication and improved customer relationships.
  4. Increase sales – A good CRM software can enhance productivity and increase sales, performance reports, etc. 
  5. Data security – The major benefit of CRM software is that it provides better security for your data from hackers, bots, etc.
  6. Detailed Analytics – It provides a detailed record of every client interaction by knowing their history and helps your business to better engage customers and allocate resources to improve ROI.
  7. Centralized database – The main feature of a CRM is the Centralized database, which stores and organizes all the data and business information and makes it easy to access.
  8. Increases efficiency – CRM software helps to reduce costs over time and increase efficiency because you will be able to create strategies that lead to better productivity.
  9. Better communication – An undeniable benefit of CRM software is that it leads to effective communication.
  10. Better customer relationships – It helps companies and organizations create and manage better customer relationships.
  11. Data organization- It helps to maintain data integrity by preventing incorrect, duplicate, and incomplete data from being stored.
  12. Automated data management –CRM software collects data in one place and maps customers and sales trends together.

How CRM Software Can Be Useful for Media Agencies

CRM is short for Customer Relationship Management; it is a set of integrated, data-driven software solutions that helps to manage, track, and store information related to an agency. It can be difficult to handle all of this manually, especially when your business scales; that’s why businesses invest in CRM technology. The purpose of CRM software is to manage an organization’s interactions with customers and potential ones. 

CRM software – Worldwide: CRM software revenue in the market is estimated to reach US$88.19bn in 2024 and is expected to grow annually by 10.59%, resulting in up to US$131.90bn by 2028.

Fortune Business Insights

Credit: Fortune Business Insights

In a CRM, the first thing you should look for is powerful enough to handle all your requirements and adapt to future challenges. A CRM should be able to support email marketing; every modern business should be aware of the importance of Email marketing and can automate the agency workflow and day-by-day operations.

List of Top 10 CRM Tools & Software For Media Agencies

We’ve analyzed dozens of CRM tools and Narrowed down a list of the 10 best CRM software for Media agencies in the market to maintain top-notch customer relations.

1. WHSuites

WHSuites is the first CRM on our list that manages all your leads from different portals and doubles the sales revenue with WHSuite’s simple and best lead management software.

It can manage and track all leads in one place. It is an open-source lead management system that any Media agency or business industry can use. For example, real estate, small businesses, colleges CRM solutions, pharma CRM, IT companies, etc. You can get the benefits of WHSuites customized Lead Management System at a very reasonable price. 


Key Features of WHSuites:

  • Automate Lead System
  • Track Leads Activity
  • Manage Your Team
  • Bulk Lead Assignment
  • Secured Application
  • Sales Revenue
  • Team Productivity
  • Daily Sales Report
  • IP-Based Security

2. SugarCRM

The second CRM on our list is Sugar, which “empowers your marketing, sales, and service terms for more meaningful and memorable experiences”. The platform offers various solutions, including Sugar Service, Sugar Market, and Sugar Sell. Sugar Market helps you to build successful traffic where you want it and capture leads. Also, they offers intuitive reporting and dashboards to make more confident customer service agents meet your client’s needs better with essential information. Sugar Sell tracks and monitors customers’ activity and helps you determine customers’ needs.


Key features of SugarCRM include:

  • 7-day free trial.
  • Prices are reasonable
  • No-touch data management
  • Ensures speed and accuracy
  • Helps you create customers for life
  • Automate workflows
  • Lead capture and qualification
  • Track and map the customer journey

3. NetSuite

Oracle’s NetSuite is a powerful CRM. It works well for enterprise-level organizations as well as SMBs. Also, it provides advanced tools that enable you to focus on practices in the media industry, intelligent phased implementation, and business intelligence. It also ensures you “launch, run, and grow your organization”. In this tool, you will find various key components, including client service management, partner relationship management, automated marketing, etc. The platform also offers sales forecasting, eCommerce capabilities, order management solutions, etc.


Key benefits of Oracle’s NetSuite include:

  • Customize pricing
  • Provide a 360-degree view of customers
  • Improve sales performance
  • Accurate sales forecasting
  • Commission management
  • Improve customer engagement
  • Automate workflows

4. Agile CRM

It is a powerful CRM tool designed to help startups and small companies achieve the product that leads to success. This CRM also provides many features to keep your work up to the mark. This CRM offers various tools, including email tracking, generating leads, and customer support.

Agile CRM

The following Features of Agile CRM include:

  • Managing projects
  • Lead scoring
  • Creates Email Templates
  • Mobile marketing capabilities
  • Social monitoring
  • Email tracking
  • Deal conversion and tracking tools

5. Zoho CRM

If you spend more than a few minutes researching CRMs, It is good that you’ve noticed ZohoCRM. It is one of the best-known CRM platforms that offers solutions suited to SMBs but also for large organizations. This CRM is cloud-based, so you don’t have to worry about self-hosting your CRM.
It collects information about the customer from email, social media, live chat, and many other channels. It also provides customer service tools, automated sales processes, and other unique capabilities. Zoho hosts extensions allowing you to build the CRM you see fit.

Zoho CRM

Noticing Features of Zoho CRM include:

  • Availability of Free option
  • Sales force automation
  • Deal conversion and tracking
  • Sales forecasting
  • Hundreds of additional extensions
  • Workflow automation
  • Lead conversion prediction
  • Custom reporting
  • Social media integration

6. HubSpot

HubSpot is also one of the best-known CRMs, and for a good reason: it provides a wide range of evaluative capabilities at different price points and configurations. It is also a cloud-based CRM, which always ensures the latest features and functionalities. It provides an accurate view of your sales from the dashboard. HubSpot syncs with Outlook and Gmail and provides a view to track leads. Finally, it allows you to add more functionality, such as email marketing, SEO measurement, etc.


Factors to consider with HubSpot include:

  • Free option? Yes
  • Price: $45 per month
  • Ad management capabilities
  • List segmentation
  • Email marketing and email health insights
  • Marketing automation tools
  • Conversion rate optimization capabilities
  • Custom reporting
7. Pipedrive

Pipedrive may not be custom-designed for the media and industry, but it is a lot to recommend as your CRM. It helps to ensure you can stay on top of sales and primarily focus on your sales. Many features make Pipedrive an outstanding option, including the ability to personalized sales analyses, statistic tools, in-depth communication tracking, and so much more.


Features of Pipedrive include:

  • Free option is available
  • Price: $12.50 per user per month
  • Lead generation tools
  • Deal management
  • Customizable pipelines
  • Email integration and communication tracking
  • Two-way email sync
  • Customizable forms and templates
  • Integration with Drive and OneDrive
  • Workflow automation
8. Streak

If you want something simple and easy to learn, consider Streak CRM. Its name implies its value. Streak integrates directly with Gmail, one of the world’s widely used software. You just need to add the extension to Chrome. Streak comes with many features and capabilities. It offers help managing customer service, project management capabilities, and more.


Some Features of Streak are:

  • Email tracking
  • Mail Merge
  • Shared pipelines
  • Email Scheduling
  • Automatic email sharing
  • Eliminates screen-switching
  • Integration
  • Reporting
  • Activity tracker
  • Data security
  • Manage deals from Gmail
  • Mobile Access
9. Salesforce

Salesforce is a well-known CRM. It is one of the best and also the most expensive CRMs. It offers cloud-based CRM solutions, meaning users can easily access the platform anywhere, anytime, with an internet connection. Also, it enables teams to work efficiently from different locations, increasing productivity and efficiency.


Some main features of Salesforce are:

  • Dashboards
  • Lead management
  • Workflow automation
  • Data Cloud
  • Email integration
  • Account management
  • Customer service automation
  • Sales forecasting
  • Contact management
10. Insightly

If you are looking for an affordable CRM, then Insightly is the one for you. It ensures you align project, marketing, and sales teams around a centralized view of your customers. Through this, you can send up to 2,500 emails daily, set activities, sync with Google and other software, and more. Insightly also allows you to centralize data and more.


Important features of Insightly include:

  • Free option is available
  • Pricing starts at $29 per user per month
  • Find and manage leads
  • Build relationships by managing every touchpoint
  • Automate processes and workflows
  • Collaborate across the company
  • Built-in business intelligence dashboards
Conclusion – 

Above we share a list of top 10 CRM Tools & Software For Media Agencies may our information is useful for your search. Righnow in the market, all these tool or software are tredning with their economical prices & better policies.

Frequently Asked Questions about CRM Software

Question 1. What are the essential components of CRM?

Ans. The essential components are customer service and support, sales, and contact management.

Question 2. What problems does CRM solve?

Ans. CRM can solve problems like data storage and organization, reduce manual processes and activity, lead tracking and management, etc.

Question 3. How is CRM beneficial for Media agencies?

Ans. CRM secures your data in one place and can be easily accessible or updated. Automation is the advantage that a CRM offers.

Question 4. What are the key features of Media Agency CRM?

Ans. The main features of a Media Agency CRM are automation, contact management, data security, tracking, email marketing, integration, and communication.

Question 5. What is the Cost of the Media Agency CRM?

Ans. CRM costs start from around $7 per user per month. Some advanced options cost around $15 to $150 per user per month, and for enterprise-level organizations, it can cost around $300 per user.

Question 6. What is the best CRM for a Media Agency?

Ans. WHSuites is at the top of the list of top 10 media agency CRM.

Question 7. How can a CRM help automate your business?

Ans. It can help track leads, update customer contact information, and handle workflow.

Question 8. How can CRM software help your organization?

Ans. CRM provides data integrity, which helps store and organize data and information.

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